SXSW is starting in eleven days and I’m absolutely shitting my pants terrified in complete denial.
My brain simply does not want to admit the reality that this behemoth is descending upon us like Godzilla with a bad case of diarrhea over Tokyo.
The South by Southwest Interactive/Music/Film festival is so big, they can’t even narrow it down to one category. It has to be three. And not just three rinky dink categories, but three of the largest in the world! SXSW has become a festival like no other. Everyone and their Mom visits Austin and the city functions in a mass state of chaos for ten days until every collectively blacks out.
How big is SXSW you ask? Well, according to the official SXSW website, last year alone there were almost 2,000 musical acts, 300 feature and short films, and 500 interactive events. These are just the official events. What makes SXSW unique is that, unlike many other festivals, there are equally if not more unofficial events surrounding the festival. (more…)